There is a difference between the usual direct marketing and interactive marketing. The interactive is able to react to the way potential customers respond to previous ads. It typically has two to twelve times more more impact. The atlanta interactive marketing is trigger based and proven to be lucrative.
Like many new concepts it has more than one name. It can be referred to as event driven or trigger based. Both refer to the company doing the advertising being able to react directly to what the potential customer does after reading it.
A company responds to any question or order request from a potential customer. You want to keep him or her on your site long enough to make a purchase. That increases the chance of making a sale.
Interactive marketing can be used by both business to business and business to consumer ads. The profit the advertiser is hoping to gain per transaction may be minimal or high. Thus, it can be a useful tool for all businesses to use.
Amazon shows us one example of this tactic. They use the past behavior of a visitor. After collecting data on the books customers have purchased, they send out follow up emails. New books are offered to those most likely to buy them.
Amazon makes use of it with past customers. They save data on purchasing habits. When new books are published, they send out emails describing them. It is effective in increasing new orders.
This allows emails to go to those who purchase new books. It is easy to get them to browse a website offering books. Sending emails to off-road racing aficionados is less likely to result in attracting them to a website selling books.
These tactics do have several drawbacks. The campaigns require a knowledgeable individual to plan them. They can only target the correct audience after detailed planning. A potential customer may be annoyed at getting ten offers to buy new shoes just because she purchased two pair recently.
What happens when people are flooded with ads is they stop reading any of them. It can feel as if an advertiser is stalking them. Often, the woman who just purchased a new purse gets emails advertising ten or twenty others. She may not want or need a dozen purses.
An advertising firm can use this marketing tool. Some use surveys to compile data and analyze it. This works best when offering new products that correlate with the ones already purchased. For example, a woman who orders a blouse online may be interested in the matching skirt.
Like many new concepts it has more than one name. It can be referred to as event driven or trigger based. Both refer to the company doing the advertising being able to react directly to what the potential customer does after reading it.
A company responds to any question or order request from a potential customer. You want to keep him or her on your site long enough to make a purchase. That increases the chance of making a sale.
Interactive marketing can be used by both business to business and business to consumer ads. The profit the advertiser is hoping to gain per transaction may be minimal or high. Thus, it can be a useful tool for all businesses to use.
Amazon shows us one example of this tactic. They use the past behavior of a visitor. After collecting data on the books customers have purchased, they send out follow up emails. New books are offered to those most likely to buy them.
Amazon makes use of it with past customers. They save data on purchasing habits. When new books are published, they send out emails describing them. It is effective in increasing new orders.
This allows emails to go to those who purchase new books. It is easy to get them to browse a website offering books. Sending emails to off-road racing aficionados is less likely to result in attracting them to a website selling books.
These tactics do have several drawbacks. The campaigns require a knowledgeable individual to plan them. They can only target the correct audience after detailed planning. A potential customer may be annoyed at getting ten offers to buy new shoes just because she purchased two pair recently.
What happens when people are flooded with ads is they stop reading any of them. It can feel as if an advertiser is stalking them. Often, the woman who just purchased a new purse gets emails advertising ten or twenty others. She may not want or need a dozen purses.
An advertising firm can use this marketing tool. Some use surveys to compile data and analyze it. This works best when offering new products that correlate with the ones already purchased. For example, a woman who orders a blouse online may be interested in the matching skirt.
About the Author:
Benjamin W. Luffkin has been a Marketing executive for over 10 years. He is really passionate about all the new and exciting opportunities that are now available for companies to brand and market themselves across the internet. To learn more about Atlanta guaranteed SEO services he suggests you visit his friend's to learn more.
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